Search Engine Marketing - New Series

Search engine marketing has been now for a while a very hot topic. The simple reason why is because search engine marketing makes people money. As long as money is being made search engine marketing will continue to be the topic of conversation.

Without question my interest in search marketing is how to use it to generate the most amount of profit possible. Sales are good and represent the top line in revenue generation; however I’m more interested in free cash flow for my shareholders (profit).

Since for the last 10+ years I have been spending cash with the major engines and of course making money profitably I can speak with authority when I say that shareholder profit on a percentage basis is the highest through organic search sales.

The challenge that we all face is how to capture the highest possible number consumer clicks through search (organic clicks and ppc clicks) and convert those clicks into paying customers!

My next series of articles will focus on this very daunting challenge. As you may correctly perceive the series will be long and will unfold (forgive the pun) naturally! Inevitably however I will consider all aspects of SEO and all aspects of eCommerce. Throughout the series I will descibe exactly (as possible) my techniques (both successful and not so successful). Hopefully we will all learn something from this series.

Until next time
Dan Hagopian