Affiliate Marketing Program - Revenue Generation Tools

In the last discussion on starting an Affiliate marketing Program I spoke about the structural view of an Affiliate program and how each managerial role supports the overall growth and ROI of an affiliate program. Now I would like to discuss some specific revenue generating tools that you need to use in order to manage your affiliate marketing program effectively and efficiently.

First off you need to be able to distribute your product information out to your affiliate force. You do this so that your affiliates in turn can place your product data in front of their web audience. To do this you can build creatives but the most effective methodology I have found with the Laptops For Less Affiliate Program has been in the form of the integrated affiliate tools from the Finon Corporation.

External Datafeed Manager: Complete Feed Management

The External Datafeed Manager updates itself each night (or at any pre-scheduled time) by automatically retrieving data from your company’s server. It restricts access to your program’s feeds to only those users with usernames and passwords you assign. Each user is assigned a unique URL to access the feed. The feed manager converts your feed to all common easily imported formats (comma-separated .csv, tab-delimited .txt, etc). Users can then download one or more formats of their choosing (on-the-fly). Users can easily configure the feed download process to convert all links to CJ links specific to the Affiliate’s CJ PID (or any other compatible tracking link) on-the-fly. It also keeps log of all accesses for your review.

Product Display Maker

The Product Display Maker creates customized HTML-based displays of any and all products from your datafeed. It automatically creates professional looking product display pages on-the-fly for any and all product lines or only products matching certain keywords or item numbers found in your datafeed. Allows for the customization of product information fields (price, description), table border colors, number of columns per page. All links automatically converted to CJ links (or any compatible tracking link) bound to the Affiliate’s ID (CJ PID, for example)
Assists the Affiliate by providing “one click copy” of the complete HTML code for easy pasting to any site. This is a great looking way to get your products in front of more consumers.

Direct Link Maker:

The Direct Link Maker allows Affiliates to easily create a direct CJ link bound by their CJ PID (or any compatible tracking link) to any page on any of your program sites, even dynamic pages. The Direct Link Maker customizes the font and font size on-the-fly and it assists the Affiliate by providing “one click copy” of the complete HTML code for easy pasting to any site.

Search Link Maker:

The Search Link Maker allows Affiliates to easily create a direct CJ link bound by their CJ PID (or any compatible tracking link) to any search results that can be found in your site’s search engine. The Search Link Maker customizes font and font size on-the-fly and assists the Affiliate by providing “one click copy” of the complete HTML code for easy pasting to any site.

Search Form Maker:

The Search Form Maker allows Affiliates to easily create a search form for their site visitors that interfaces with your site’s search engine and includes CJ tracking bound by their CJ PID (or any compatible tracking link). The Search Form Maker customizes font and font size on-the-fly and assists the Affiliate by providing “one click copy” of the complete HTML code for easy pasting to any site.

In my next post I will continue the discussion on revenue increasing tactics for your affiliate program. Until next time!