Affiliate Types - How To Start an Affiliate Program

When starting your Affiliate program you need to know the types of Affiliates you will be working with in your Affiliate Marketing Program. Some of the Affiliate types you will encounter are:

• Pay per Click Search Engine Arbitrage Players
• Coupon/Rebate Sites
• Reward/Loyalty Sites
• Search Engine Optimizers
• Comparison Shopping Sites
• Content Sites
• Emailers
• Data-feed Sites
• Bloggers
• Other Merchants
• Service Providers

Each Affiliate type represents real value for your Affiliate Marketing Program and all will drive in targeted traffic. In terms of creating a hierarchal pattern is difficult because of the many subjective value that each individual applies to his/her particular Affiliate type. The real key in creating your Affiliate Marketing Program is to know each Affiliate type, understand how they attract and retain traffic, and learn how to work with each Affiliate to increase the conversion rates the most.

Until next time!