Blogging - Info-Journals of the Next Generation

Bloggers are hitting the radar's of mainstream corporate America. Why - because bloggers and their blogs represent a medium for product and service distribution. But just because the blog medium exists it does not mean that the blogosphere is free from questions and concerns!

Before I continue, however, I need to lay some foundational groundwork that explains blogging.

What is Blogging - I personally like to think of blogging as an info-journal. As such info-journals can be simple or complex (and anywhere in between). Blogs can be very well known or almost non-existent. Regardless however of a blogs popularity and or complexity there are some basic factors that every blog shares. Blogs can be personal, communal, or corporate.

Blog's, also known as a weblog, is a format of web writing that allows an individual to digitally communicate around the world, express themselves freely, connect with other like-minded individuals, and interact through a common linguistic format. Blogging is a first generation tool that removes the technical obstacles of web publishing to allow a more interactive Internet.

Just to give you a basic insight as to what blogs are, let's define them by saying:

• Blogs are social.
• Blogs are expressive.
• Blogs are critical.
• Blogs are theoretical.
• Blogs are humorous.
• Blogs are political.
• Blogs are commercial.
• Blogs are self-satisfying.
• Blogs are historical.
• Blogs are personal.
• Blogs are cultural.
• Blogs are societal.

Blogs are ideas transmitted from one person to another through words, audio, video, animations, and pictures across the Internet, without the need for technical interference. In that sense Blogs empower everyone with the ability to communicate, thus blogs also exploit the democratic nature of the Internet.

Needless to say blogs represent a wide variety of expressive communications that people have a unique and specific interest in and to recognize that is the first step in truly understanding the real power that blogs offer.

In my next post I will continue investigating the power and the opportunity of blogging for businesses, people, and governments.

Until next time!