How Much Have You Contributed To My Wealth?

Contributing to the wealth of nations, companies, and people seems to be the way of life. Today the average person works the first 5 months of each year to just pay their taxes. It is a somber reality to the real expense of living. An even scarier reality is that even though our government rakes in over a trillion dollars per year we still have to borrow a billion and half just make our interest payment. If you think about it does not make any sense. Borrowing money to pay the rent for borrowed money! I guess the government does not like living below its means!

What does all this have to do with marketing? A lot. You see as Director of Marketing at Laptops For Less I am often asked by our shareholders 'How Much Have You Contributed To My Wealth' my common response (jokingly) is 'how much have you contributed to my wealth! But the truth of the matter is that as the head of the sales funnel at Laptops For Less it is my responsibility to insure that targeted traffic is converting at a rate that returns the greatest ROI for our shareholders.

On the flip side of that I have advertising agencies and account executives call me for my Ad $ and the question I commonly get is 'what's my budget', my common response is that 'I don't have a budget, but I can go out to lunch!'

You see every sales channel in Internet Marketing needs to be self funding. Initial investments, without question, must be made to create relationships, but after that every dollar poured into a sales channel must be taken from the sales generated through the channel itself.

So the question of how much have you contributed to my wealth is a valid question and a right one, for within the realm of Internet advertising if your sales channel are self-supporting then you should not be advertising within them.

I think that is why I like Affiliate marketing so much. From the merchants point of view of mitigated risks, leveraged knowledge, and high Net GP $ Affiliate Marketing is truly best of breed marketing.

So when I'm asked by our shareholders "How Much Have the Affiliates Contributed To My Wealth," I can respond positive and say quite a bit! I can also feel good about the response because I know that not only did my shareholder make his share through the Affiliates, but also the Affiliates themselves made their commissions. If your an affiliate reading this I would love to have you a part of the Laptops For less Affiliate Marketing Program.

Back to our government - stop living beyond our means! Take a lesson from Affiliate Marketing and create a self funding revenue channel beyond the current tax system that creates a smarter derived benefit for all!

Until next time!