Search Engine Marketing Definitions

I thought I would write a quick list of common definitions in the realm of Search Engine Marketing. This is not intended to be a comprehensive list but moreover a list of the popular and common terms used in Search Engine Marketing.

First of all we can define Search Engine Marketing as the entire set of techniques, tactics, and strategies used to direct more visitors from search engines to websites. The set of techniques, tactics, and strategies are listed below.

Paid Placement - Text ads targeted to keyword search results on search engines. Specific programs include Google Adwords, and Overture's Content Match. Common alias include pay per click, keyword bids, PPC, CPC.

Contextually Targeted Text Ads - text ads targeted down to the subject matter of web content.

Paid Inclusion - the practice of paying a fee to search engines, directories, shopping comparison sites, so that a web site may be included in the service's directory. Typically paid inclusion does not guarantee a particular position.

Organic Search Engine Optimization - The practice of using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, and link building campaigns to improve the natural organic position of a web site within search engines.

Search Engine Marketing Service Provider - agencies or individuals who assist companies with the various search engine marketing practices.

Search Engine Marketing Technology Provider - makers of software application specialized to assist companies with the various search engine marketing programs for example: bid management, campaign management, portfolio management, and dynamic optimization.

Web Analytics - the practice of analyzing, measuring, and reporting results through a software application like HBX or Webtrends.