Strategic Web Marketing

Developing a Strategic Web Marketing Plan is mission critical to every Internet endeavor. Why - because if you are selling anything, then your web site requires customer traffic. Strategic Web Marketing brings in traffic but it's primary focus is not traffic...it is ROI.

You see at the core of every business model is the demand to generate Net GP$ that contributes to the wealth of shareholders (for an interesting take on this see my article 'How Much Have You Contributed to My Wealth'). Your Strategic Web Marketing Plan must align itself with your shareholder's needs. Indeed your Web Strategy must be ROI centric and it must be constantly analyzing costs and sales in order to maximize profit.

But what is a Strategic Web Marketing Plan? Simply put it is the methodologies you use in order to advertise on the Internet for the purpose of driving customers into your site.

How do you do this?

You develop a Strategic Web Marketing Plan by doing the following:

• Define your customer base.
• identify the costs models that attract, retain, and convert your customer traffic.
• Analyze the costs and potential sales of these cost models
• Position your marketing with your product to insure maximum cost model potential.
• Manage your marketing relationships.
• Maintain the effectiveness of your content distribution points.
• Analyze, measure, and adjust your Strategic Web Marketing Plan!

Sounds easy....not really I know, but I never said it was easy. It is a lot of work but if done right you can begin generating Net GP$ immediately.

Until next time!